Stories worth telling.
I write to make complex strategy accessible — and to help the next generation of builders learn courage, teamwork, and resilience, but sometimes I’m just writing for the kids.
Strategy, psychology & real-world marketing.
Great marketing isn’t luck. It’s strategy.
Hook, Line, and Sinker
A comprehensive guide to marketing success.
A practical, no-nonsense playbook that turns timeless fishing wisdom into modern marketing strategy — so you can catch more customers and keep them hooked.
- Build a marketing strategy that holds up under pressure.
- Attract the right customers — and keep them coming back.
- Turn timeless fishing wisdom into measurable, repeatable results.
Attention. Emotion. Influence.
Why Red Sells
The psychology of attention, emotion, and influence that turns interest into loyalty and sales.
- Understand the psychology of attention, emotion, and influence.
- Turn fleeting interest into lasting customer loyalty.
- Apply color and emotion science to every stage of the funnel.
College teaches theory. Marketing teaches reality.
The Unhappy Marketing Guidefor College Students
An honest, no-fluff roadmap to surviving — and succeeding — in the real world of marketing. This book bridges the gap between what college teaches and what marketing demands.
- What marketing really is (beyond the textbook BS)
- How to stand out in a sea of average
- The skills, mindset, and habits that actually matter
- How to build a career (and life) you don't hate
Larry the Lure adventures.
Larry the Lure and His Tackle Box Crew
Meet Larry the Lure, a clever little crankbait who discovers that courage, teamwork, and a positive attitude can make every adventure count. Perfect for young readers and fishing families.
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Larry the Lure: Tournament Weekend
At sunrise on Smith Mountain Lake, Larry discovers that lures come from all over the world — and that sometimes the biggest catch of the weekend isn’t a fish, it’s the friends you make along the way.
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Larry the Lure: Marina Adventure
A sun-soaked journey where Larry learns that courage isn’t about being the biggest or the boldest — it’s about showing up, helping others, and keeping a positive attitude no matter what comes your way.
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