The Marketing Is Fishing Workshop.
A 60–90 minute corporate presentation that teaches your team to stop marketing to everyone and start fishing where the customers are. Built on a simple metaphor your team will still be using a year later.
Most marketing fails because it’s casting wide and hoping.
Companies spend fortunes broadcasting to everyone, measuring activity instead of results, and wondering why the pipeline stays empty. The problem isn’t effort — it’s approach.
Fishing is the perfect metaphor because the rules are obvious: you don’t catch fish by casting randomly. You read the water, choose your target, pick the right bait, and make a deliberate cast. Marketing works the same way — and once your team sees it, every campaign gets sharper.
Seven steps from water to customer.
Know the Water
Read your market like a fisherman reads a lake — currents, structure, and where the fish actually gather before you ever cast.
Choose the Target
Define your ideal customer with the precision of choosing the exact species you're after — not 'everyone who might bite.'
Pick the Bait
Match your message and offer to the target. The right bait presented the wrong way catches nothing.
Make the Cast
Place your message where the fish are feeding — channel selection, timing, and reach that respects your budget.
Set the Hook
Convert attention into commitment. Landing pages, calls-to-action, and offers engineered to make them say yes.
Land the Customer
Close the deal without losing it at the boat — sales handoff, follow-up, and friction-free onboarding.
Keep Fishing
Retention, referrals, and repeat business. A fisherman who lands one and quits goes home hungry.
Then repeat — and get better every cast.
The framework compounds. Each cycle makes your team smarter and your pipeline fuller.
Everything your team needs to fish on their own.
- 60–90 minute live corporate presentation
- Customized to your industry and audience
- Q&A and interactive discussion
- Take-home Marketing Is Fishing framework worksheet
- Follow-up recap and next-step recommendations
60–90
Minutes
Any
Team Size
$1.5k+
Investment
Investment: $1,500–$3,500
Final pricing depends on audience size, customization, and whether it’s in-person or virtual. No payment is collected here — submit the form below and I’ll follow up within one business day to scope and confirm.
Bring Marketing Is Fishing to your team.
Tell me about your group and goals — I’ll follow up within one business day to confirm details and send an invoice.